CPC besparingen |
CyberArk was able to acquire 44 new customers in just 3 months, through 212 E-book downloads and 180 subscriptions for a free cybersecurity scan
CyberArk is a pioneer in the cybersecurity market and continues to be the leader in protecting enterprises from cyberattacks.
CyberArk serves a number of leading organizations worldwide, including more than 50 percent of the Fortune 500, to protect their assets from external attackers and malicious insiders.
CyberArk didn’t have the resources to identify companies in the right stage of growth or in the midst of management change. Thanks to Reverse Ads, they were able to identify these leads and display intuitive ads to drive subscriptions to their Cloud products and Cyber Security services.
ReverseAds ran a 3-month campaign in line with the longer sales cycle of CyberArk’s unique cybersecurity and cloud-based solutions. The intended audience included companies with highly sensitive and valuable content within the APAC region.
ReverseAds applied a B2B Redirect Ads strategy, leveraging our proprietary data mining capabilities and partnerships with big data companies. This allowed us to identify the targets with the highest purchase intent at the selected companies.
Once identified, we have applied our proprietary algorithm, allowing us to deliver dynamic ads to such audiences across their entire customer journey across all devices.
Performance is guaranteed for a 200% increase in traffic, clicks, or 50% in the Cost Per Click (CPC) of every Google Ads (formerly Google AdWords) purchase. Conversions are driven by the quality of landing pages and offers.
After Search Ads outperform search ads in total cost per acquisition. Sometimes with an average CPA drop of 300% for companies focused on informed buying decisions.
People who make informed purchases research and seek information from various sources. Days, weeks, sometimes even months before they are ready to buy. A visitor who has gone through the orientation phase and is ready to make the purchase decision is a visitor with a high purchase intent.
After Search Ads are more likely to drive buyers into action with intent triggers along the entire stage that interested customers go through until the purchase decision is made.
After Search Ads target the intent behind a keyword entered into Google Search and identify intent triggers, speeding up the conversion process when Search users leave Google.
- Historical searches for the 12% of searches outside of Google
- Exit points where consumers leave Google and go to ad exchanges
- Exit points where consumers leave social platforms and go to ad exchanges
- Over 100 active data partnerships both online and offline for recent consumer engagement data associated with keywords
Using AI, ReverseAds predicts the purchase path based on keywords entered into Google. After Search Ads tap into where potential buyers are going instead of following them and make sure they see your brand at every key decision point.
With a tracking system without cookies. Only information relevant to the customer journey is used.