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| Real Estate ReverseAds Icon €0.99 Google Icon €1.24 | Home Articles ReverseAds Icon €0.93 Google Icon €1.14 | Cryptocurrency ReverseAds Icon €2.68 Google Icon €5.36 | Gaming ReverseAds Icon €0.90 Google Icon €1.33 | Education ReverseAds Icon €0.87 Google Icon €1.53 | Technology ReverseAds Icon €0.97 Google Icon €2.31 | E-commerce ReverseAds Icon €2.44 Google Icon €4.89 | B2B ReverseAds Icon €0.87 Google Icon €1.73 | Automotive ReverseAds Icon €0.97 Google Icon €1.94 | Consumer Services ReverseAds Icon €1.52 Google Icon €3.03 | Legal Services ReverseAds Icon €6.86 Google Icon €13.71 | Industrial Services ReverseAds Icon €1.03 Google Icon €2.07 | Recruiting ReverseAds Icon €2.11 Google Icon €4.22 | Financial and insurances ReverseAds Icon €1.63 Google Icon €3.26 | Travel & Hospitality ReverseAds Icon €0.89 Google Icon €2.14 | Health & Medical ReverseAds Icon €0.91 Google Icon €2.46 | Dating & Personal ReverseAds Icon €0.90 Google Icon €0.90 | CBD ReverseAds Icon €0.99 Google Icon €0.99
PPC marketing display marketing heroes in marketing client CyberArk
CyberArk was able to acquire 44 new customers in just 3 months, through 212 E-book downloads and 180 subscriptions for a free cybersecurity scan

The challenge

CyberArk is a pioneer in the cybersecurity market and continues to be the leader in protecting enterprises from cyberattacks.

CyberArk serves a number of leading organizations worldwide, including more than 50 percent of the Fortune 500, to protect their assets from external attackers and malicious insiders.

CyberArk didn’t have the resources to identify companies in the right stage of growth or in the midst of management change. Thanks to Reverse Ads, they were able to identify these leads and display intuitive ads to drive subscriptions to their Cloud products and Cyber Security services.

the solution

ReverseAds ran a 3-month campaign in line with the longer sales cycle of CyberArk’s unique cybersecurity and cloud-based solutions. The intended audience included companies with highly sensitive and valuable content within the APAC region.

ReverseAds applied a B2B Redirect Ads strategy, leveraging our proprietary data mining capabilities and partnerships with big data companies. This allowed us to identify the targets with the highest purchase intent at the selected companies.

Once identified, we have applied our proprietary algorithm, allowing us to deliver dynamic ads to such audiences across their entire customer journey across all devices.

Behaalde resultaten case ReverseAds PPC paid marketing Google Ads

the result

CyberArk was able to generate over 400 qualified leads and acquire 44 new customers after just 3 months of the ReverseAds B2B Redirect Ads campaign. These results outperformed all of CyberArk’s other digital efforts and increased their ROI by 230%.

Absolute!

Performance is guaranteed for a 200% increase in traffic, clicks, or 50% in the Cost Per Click (CPC) of every Google Ads (formerly Google AdWords) purchase. Conversions are driven by the quality of landing pages and offers.

After Search Ads outperform search ads in total cost per acquisition. Sometimes with an average CPA drop of 300% for companies focused on informed buying decisions.

People who make informed purchases research and seek information from various sources. Days, weeks, sometimes even months before they are ready to buy. A visitor who has gone through the orientation phase and is ready to make the purchase decision is a visitor with a high purchase intent.

After Search Ads are more likely to drive buyers into action with intent triggers along the entire stage that interested customers go through until the purchase decision is made.

After Search Ads target the intent behind a keyword entered into Google Search and identify intent triggers, speeding up the conversion process when Search users leave Google.

ReverseAds identifies specific keyword intent by:
  • Historical searches for the 12% of searches outside of Google
  • Exit points where consumers leave Google and go to ad exchanges
  • Exit points where consumers leave social platforms and go to ad exchanges
  • Over 100 active data partnerships both online and offline for recent consumer engagement data associated with keywords

Using AI, ReverseAds predicts the purchase path based on keywords entered into Google. After Search Ads tap into where potential buyers are going instead of following them and make sure they see your brand at every key decision point.

With a tracking system without cookies. Only information relevant to the customer journey is used.

Request a consultation immediately

Within 24 hours we will send you more information and an invitation for a non-binding consultation
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